A different angle
Creative Experimentation
The best solutions often emerge when industries collide. When the Great Ormond Street Hospital wanted to improve the speed and safety of transferring patients from surgery to intensive care, they turned to an unlikely partner: Formula 1 engineers. By observing and optimizing the process, they developed better checklists and timing, significantly reducing errors. Motorsport engineering and healthcare management might seem worlds apart, but together, they saved lives.
Innovation is born from this type of cross-pollination, bridging what seems unrelated to discover hidden opportunities. From trains inspired by golf balls, to Apple turning a “watch” into a healthcare device, the greatest advances rarely come from doing more of the same.
Why Cross-Pollination Works
Solution Oriented
Innovation happens at intersections.
Formula 1 & Healthcare – Process optimization saving lives.
Apple – Moving from computers to iPhones, App Store, and health tech.
Unexpected Pairings – Bombardier (trains) & Titleist (golf), Goodyear (tires) & Kraft (cheese), Volvo (trucks) & radiography (health).
By connecting disciplines, we create solutions no single field.